Why design is ceasing to be a job and becoming a fundamental leadership skill, and what that demands of organisations, leaders, and the universities still teaching the old model.
When execution cost approaches zero, the organizational question becomes who owns the judgment call. And most orgs have never been explicit about that. The design job title declining while design capacity becomes more critical... those two things go together. What you're describing is a skill migrating from specialist function to leadership requirement. The real restructuring is who gets a voice in the decision and on what criteria.
On point! Now please apply for the dean position of the tudelft faculty of industrial design
They wouldn't like it, I'm pretty sure :)
When execution cost approaches zero, the organizational question becomes who owns the judgment call. And most orgs have never been explicit about that. The design job title declining while design capacity becomes more critical... those two things go together. What you're describing is a skill migrating from specialist function to leadership requirement. The real restructuring is who gets a voice in the decision and on what criteria.
Thank you Marzia