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Claudia's avatar

oh yes!

when I teach, a say.. there are a lot of people that apply service thinking to create a strategy

but the work is not done there if you want to call yourself a designer, you must design the intangible, and humans respond to beauty and or order

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Marzia Aricò's avatar

I love this! I'm gonna borrow it.

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Andy Polaine's avatar

100% I have this conversation with my students all the time...

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Anastasia Tayts's avatar

Thank you for bringing it up, Marzia, and like always being right on the spot! It's indeed crucial to make our stories and craft appealing. As a senior service designer, I haven't still mastered the video making and feel this gap very strongly every time I have an idea of how else my work could be better presented.

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Marzia Aricò's avatar

I’m not great at it either, and I ended up hiring someone to work on the editing of my video podcast. It’s also important to recognise which parts you love and are good at, and where you need some support. As long as the output works!

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Anastasia Tayts's avatar

Same here, I ended up working with junior who is technically good, but needs art direction and conceptual guidance. Still, I'll strive for independence from the setup I am in.

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Iris's avatar

Resonating so much with this rant. Great article!

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Marzia Aricò's avatar

Nice to hear! Thank you Iris for letting me know.

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