Hi Marzia! Thank you for sharing your thoughts on what’s next for Service Design.
Design thinking as a crisis of the practice I can relate very strongly. There’s a misconception that the two practices should be tightly coupled in terms of approach, process and methods - reinforced by educational institutions unfortunately. The context for delivering services, versus overcoming lack of creativity and groupthink are very different.
For emerging roles, the skill of Service Design can be embedded within job roles e.g., product managers, business analysts, management etc. Especially as Organisational Navigator - facilitating the “seeing” the sum of its parts and navigating altitudes and connecting across silos. I think this is a critical skill set that anyone participating in the service economy should possess.
I agree it is a critical skill set that anyone participating in the service economy should posses. reality though is they don't and if you had to start somewhere I think service designer are well placed to foster that approach and mindset among stakeholders.
Hi Marzia! Thank you for sharing your thoughts on what’s next for Service Design.
Design thinking as a crisis of the practice I can relate very strongly. There’s a misconception that the two practices should be tightly coupled in terms of approach, process and methods - reinforced by educational institutions unfortunately. The context for delivering services, versus overcoming lack of creativity and groupthink are very different.
For emerging roles, the skill of Service Design can be embedded within job roles e.g., product managers, business analysts, management etc. Especially as Organisational Navigator - facilitating the “seeing” the sum of its parts and navigating altitudes and connecting across silos. I think this is a critical skill set that anyone participating in the service economy should possess.
I agree it is a critical skill set that anyone participating in the service economy should posses. reality though is they don't and if you had to start somewhere I think service designer are well placed to foster that approach and mindset among stakeholders.