Thank you so much Marzia for sharing this cheat sheet! This is truly a gift :D I can only imagine how many years worth of work has resulted in this. I have been trying to figure this out in bits and pieces on my own so I know how hard it can be for designers to have access to the right people and resources that can result in such clear goals and metrics for each business function within an organisation.
Imo you could use the VP canvas by Strategyzer to profile your internal customers & stakeholders. Value goes beyond functions/functionality and metrics. Value in large corporates is inherently associated with money, time and risk (reduction). Nobody ever got fired for hiring IBM. There is a psychological dimension and a social dimension (incl status, podium-eligibility) to that.
So, if you can translate “we can bring in new/enhanced, profitable revenue, faster than ever with reduced risk” to different business contexts, you are all set 😎
Thank you so much Marzia for sharing this cheat sheet! This is truly a gift :D I can only imagine how many years worth of work has resulted in this. I have been trying to figure this out in bits and pieces on my own so I know how hard it can be for designers to have access to the right people and resources that can result in such clear goals and metrics for each business function within an organisation.
You are very welcome Kanchan!
Imo you could use the VP canvas by Strategyzer to profile your internal customers & stakeholders. Value goes beyond functions/functionality and metrics. Value in large corporates is inherently associated with money, time and risk (reduction). Nobody ever got fired for hiring IBM. There is a psychological dimension and a social dimension (incl status, podium-eligibility) to that.
So, if you can translate “we can bring in new/enhanced, profitable revenue, faster than ever with reduced risk” to different business contexts, you are all set 😎
Thanks Marzia. I wish I would have know all these few year ago! I had to learn the hard way 😅 great post!