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Froukje Sleeswijk Visser's avatar

Thank you for these thoughts about positioning as designers in healthcare. Naming yourself as ‘designer’ doesn’t always help, using other titles and not using design jargon everywhere very good tips:)

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Dan Pérez's avatar

Thank you, Froukje. I admit, it has been tough to drop 'designer' from my title as it's a source of pride since it represents such an important way of seeing the world. Unfortunately, I believe the organizational role of a designer is often too narrowly defined, limiting our potential to impact the business significantly. In my opinion this restricted view is a key reason why design hasn't reached its full potential or widespread adoption in business contexts. I welcome your feedback.

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