Nov 23, 2023·edited Nov 23, 2023Liked by Marzia Aricò
Thanks for this great series of articles! Just watched the full video interview. Such an inspiring conversation! Talking about the 90% of work which designers need to do before doing the 10% of actual design work (great one btw): My perspective on this is that especially designers are perfectly equipped to do that 90% part. It’s all about design still: empathy, psychology, understanding systems, compile key findings, ideate, collaborate, test to create new services and solutions in a user centered and sustainable way. The only difference is that the users are the people around you, your colleagues and the services are your internal processes, tools and methods. The UX you want to create ultimately is the company’s culture. That‘s why I still love doing these 90% as I’m contributing to designing my own organizations experience.
Thanks for this great series of articles! Just watched the full video interview. Such an inspiring conversation! Talking about the 90% of work which designers need to do before doing the 10% of actual design work (great one btw): My perspective on this is that especially designers are perfectly equipped to do that 90% part. It’s all about design still: empathy, psychology, understanding systems, compile key findings, ideate, collaborate, test to create new services and solutions in a user centered and sustainable way. The only difference is that the users are the people around you, your colleagues and the services are your internal processes, tools and methods. The UX you want to create ultimately is the company’s culture. That‘s why I still love doing these 90% as I’m contributing to designing my own organizations experience.
Absolutely! You are spot on Francesco. That 90% still heavily relies on design skills, your object of design simply changes.